Brand is more than a logo and a color palette. And content marketing is about so much more than SEO-rich blog posts, engaging podcasts, and videos that go viral.
It’s more than the Domain and Page Authority your site gets.
It’s more than attaining a kick-ass Alexa ranking or showing up as the top result on a SERP.
It’s about connection—the connection between you and the audience you serve.
All that other stuff is important, and I’m committed to helping you get there.
But if you don’t have the connection—that x-factor that makes your audience love and want you—then it’s all for naught.
Because at the end of the day, if a customer, client, or reader “swipes right” on you, but then the “date” sucks, you’ve wasted everybody’s time.
Branding engagements
My entire career has largely been marked by working with clients and organizations to build strong brand affinity through content campaigns and brand narratives. Here are a few of the most recent.
- HubSpot for Startups: I spearheaded two rebrands. The first created this series of blog sites, and then a second updated brand refresh. This involved working closely with our agency on defining ICPs, brand messaging, and visual identity. This project was particularly unique because we had to do it within the overarching HubSpot brand while still maintaining a distinct identity.
- Frame.io: I was one of the leaders who spearheaded the creation of the new Frame.io blog and the workflow guide.
- Replit: I was part of the marketing team that led the brand refresh. I was more of a contributing participant than a leader in this campaign, but I worked with the AKQA agency and our internal brand team on the new direction. Afterward, I was largely responsible for maintaining brand assets and ensuring that all content was on-brand.