There’s a scene in the season one finale of Mad Men that I keep coming back to. Don Draper is pitching Kodak on a projector. The room expects a product presentation. What he delivers instead is a meditation on nostalgia and the way a single image can transport you back to a moment you didn’t know you’d miss.
He doesn’t sell “The Wheel” — the horrible name the company originally planned to call the product. He sells “The Carousel” and the feeling of going home.
That’s the real work. Finding the emotional truth within something the world has decided is technical, forgettable, or unremarkable, and making people feel something they didn’t expect. It’s how I’ve approached content creation and brand marketing for twenty-plus years.
Don’t get me wrong, I’m no Don Draper. Nobody is. (Although it is worth noting that when I used to dance on a Lindy Hop swing dance troupe, my nickname was Don Ron. But I digress.)
What I bring to the work is something most content leads don’t: extensive experience in large orgs and small, and on both sides of the service table as both vendor and client.
The Ugly (and beautiful) Truth
“You can’t handle the truth!”
Well, actually, you probably can. Here it is: most growth-stage SaaS companies don’t have a content problem. They have a strategy problem that no amount of AI-generated blog posts will fix.
Most early-stage SaaS companies don’t need a full-time Director of Content. They need someone who has done that job at scale, can quickly assess where they are, and can build the strategy and systems to get them where they need to go — then hand it off or stay engaged on a flexible basis.
I help founders and marketing leaders implement content strategies that attract the right audience, build real brand authority, and generate pipeline. I do it as a fractional partner, which means you get a senior content strategist embedded in your business, without the overhead of a full-time hire.
What I Do
I’ve spent the better part of two decades at the intersection of storytelling, strategy, and technology. At HubSpot, I built a content ecosystem from a single landing page into five blogs, a magazine, and a Hulu-distributed docuseries — and tripled organic traffic in the process.
At Frame.io, I turned a blank editorial slate into one of the most respected publications in post-production, hitting 1.7 million annual views.
I’ve executive-produced brand films, launched research reports that generated thousands of leads, and built content operations that keep working after you’re done building them.
I work with growth-stage SaaS companies as a fractional content leader. Here’s what that looks like in practice:
Content and Brand Strategy
Auditing what you have, defining what your content program should actually be doing for the business, and building a prioritized roadmap. Channel strategy, editorial standards, KPI frameworks that reflect how buyers find content today, including AI-driven search.
AI Workflow Design
This is the part most companies are fumbling through right now. I help teams figure out where AI-assisted content creation makes sense, where it doesn’t, and how to build workflows that improve speed and output without hollowing out your brand voice. Think of it as the human strategy layer that makes the AI tools actually useful.
Fractional Content Leadership
An ongoing engagement where I function as your senior content partner: in the meetings that matter, reviewing and shaping output, advising on campaigns and launches, and providing the strategic thinking that a junior team or generalist marketer can’t supply on their own. You get me, working directly on your business. Not a team you’ll never meet. Get all the deets.
The ideal client is a Series A to Series C SaaS company with a small content function and a big gap between what they’re publishing and what they should be building. If that sounds familiar, reach out.
Client & Corporate Work History
- Content Marketing Lead, Replit
- Lead Brand & Content Strategy, HubSpot for Startups
- Director of Content, UNUM
- Senior Content Marketing Manager & Managing Editor, Frame.io
- Business Development Manager, Intuit
- VP of Ops, Screenplay Systems (Movie Magic Software)
Follow me on LinkedIn
Client Logos
